Are you considering growing your online store to give your clients and visitors more choices and features? This is all the stuff you should be doing these days to improve your website’s sales, attract more visitors, and convert them into customers. Here are the 5 Things e-Commerce Owners Should Implement in 2024
In 2024, as an e-commerce company owner, there are a few key elements you can quickly incorporate into your website to improve it even further. Since I’ve been a web developer for more than 15 years, the majority of my clients have found that these five elements are essential, and their visitors also find them to be quite effective.
1. Provide all the necessary product information
I’ve been browsing a lot of e-commerce sites that don’t offer their customers all the information they need to make a purchase. As a result, a large number of individuals can eventually quit the website in search of further details. Making sure you have included everything essential for each product can help you avoid that; yes, it could take more time, but the effort will be well worth it in the end.
Let’s start with the fundamentals: a product should have more features than just colors and sizes. In addition, weight, brand, materials, and other pertinent data are included. Let’s use a bike shop as an example. Depending on a variety of criteria, a basic MTB bike product would likely have numerous sizes, colors, suspension kinds, wheel sizes, and possibly even more. Incorporating them all is crucial for search engine optimization as well as the benefit of your site’s visitors.
Every product should have a FAQs section since it addresses the most common inquiries customers might have before placing an order. Not only that, but a number of my e-commerce customers also mentioned that their sales went up and that they had less emails and messages with queries when we included a FAQ section in each product that was especially created for that particular product.
2. Implement a Live Chat (with or without AI)
There should be a live chat feature on every e-commerce website so that customers can ask inquiries and receive prompt responses. While it’s always preferable to have a human respond, if you’re short on funds or time, you might be able to handle all of your issues and improve visitor satisfaction and sales by putting in place an AI-powered live chat system.
Consider Tidio, a free WordPress Live Chat & AI Chatbot plugin that you can set up in a matter of minutes and install with just one click. According to the plugin’s description:
“It is a customer experience platform that enables online stores to provide excellent customer service and turn passive visitors into active buyers. Its pre-built chatbots for sales and support are readily available to boost sales and promptly address customers’ frequently asked questions”
These plugins may readily offer your visitors a quick and simple way to have their concerns answered, and when there isn’t a customer service agent on duty, artificial intelligence can step in to assist with the system. Even some online store owners might only allow AI-generated responses at night and turn them off during the day.
Using a straightforward ticketing system, plugins like Tidio can handle and handle client inquiries. They can also make use of WoCommerce product cards, which offer an improved shopping experience, and even direct each interaction to the appropriate agent.
3. Improve product display with videos and 360° images
I had been thinking for the past few days that it was time to get a new pair of sneakers. As an avid supporter of MTB riding, I’m constantly on the lookout for high-quality shoes that are suitable for riding and won’t fall apart after a year. This is where Adidas steps in and brings in Five-Ten, a business that has historically produced some of the greatest shoes for mountain bikers.
Adidas kindly agreed to maintain those particular shoes in their original condition. They are an excellent fit, “stuck” on the bike’s pedals, made for harsh environments, and look terrific for everyday wear. That’s all I require in a pair of shoes, and ever since I picked up my first pair from Five Ten a few years ago, I’ve been a satisfied customer.
The only website that truly blew my mind while I was browsing through various e-commerce stores, usually searching for the best deal, was the exact opposite of what I had anticipated: it was the official Adidas website. Those guys did a fantastic job creating a beautiful, modern, and knowledgeable website that makes buying products quick, simple, and enjoyable.
Rather than sticking with the classic approach, Adidas has positioned a movie next to the highlighted image for a few chosen products, showcasing them in the best possible light. They use a light gray background instead of those horrible white pictures that strain your eyes, making it easier than ever to browse the website and view a wide variety of images.
4. Give them a reason to join your newsletter
The problem is that there are just too many websites for users to register on and keep up with the constant release of new goods and services. The internet has been nothing but complete pandemonium lately, with multiple email accounts, a plethora of social networking platforms, forums like Reddit, favorite bloggers and journalists, and all the e-commerce businesses they have signed up to receive whatever’s new.
What makes individuals think that subscribing to your newsletter or even clicking on your emails is worth it? The solution is straightforward: Give them a cause to comply. When you sign up for their email, a lot of e-commerce proprietors provide free promo coupons for your first order; some even offer free shipping.
If money is tight, you can even implement a bonus system where customers receive points for completing orders. Afterwards, points can be used to purchases made through your online store as a discount. Customers will be able to receive lower prices on goods based on how many orders they place on your website, therefore you won’t be offering free delivery, discounts, special deals, etc.
Since there are countless publications accessible for you to read about this digital marketing tactic, I won’t go into further detail regarding the significance of email marketing here. To put it simply, consider a list of more than 5,000 subscribers to a newsletter. Depending on the website’s strategy, each subscriber will receive a new email once a week, once every 15 days, or once a month. The emails will contain all of your most recent products, possibly your most popular products of the month, new product categories or pages that you may have recently published, coupon codes or special offers, and much more.
This implies that if you send one email to several recipients at once, you may occasionally have a significant increase in new purchases.
Read More: Dying Light 2: Is it Worth Buying in 2024? An Honest Review!
5. Display both product and company reviews
Not only are product reviews significant, but they are also essential for all e-commerce websites. The majority of visitors will choose to go from your website and look for another with customer reviews. I always do it also because it has saved me from making many poor decisions in the past. It’s crucial for your visitors to know that they have the option to post their own reviews, even if your online business is new and receives little traffic.
However, company reviews are just as vital to have on your website as product reviews because they attest to your satisfied customers’ positive experiences with your online business. You can choose to show those reviews in a variety of ways, such as your homepage, footer, or any other area you feel is appropriate, or you can choose to show only the most current ones you find on Google.
If you operate a WooCommerce website, you can use free plugins like Widgets for Google Reviews. These plugins may be connected to your website and will update automatically every few hours or days based on how many reviews your customers are leaving.
Finally, a lot of website owners occasionally neglect to add even the most fundamental functions to their sites, which prevents them from obtaining the desired number of subscribers and converting visitors into customers. Fortunately, most of those implementations are simple and easy to use for most websites—mostly for those who use WordPress, for whom it only requires downloading a few plugins and turning on a few settings.
Have you overlooked any of the above-maintained implementations? If so, which ones have you not yet put into practice and which do you consider to be the most crucial? Please share all of your experiences and opinions in the space provided below for comments.